Let's build your business plan (on purpose).

Define Your Niche Intentionally is a live 90-minute workshop to help you get crystal clear on what you (really) want to offer, who you want to serve (and say "hell no!" to), and how to build a sustainable freelance or consulting business that actually fits YOUR life and personality. 

Let me guess. You didn’t intentionally choose your niche. It just...kind of happened?

Maybe you took the first freelance gig that said yes.

Maybe you turned a full-time job skill into a service without ever stopping to ask:

Is this what I actually want to be doing?

And now you’re stuck in a loop of offering anyone who will pay you “whatever they need,” without clarity on what kind of work you actually want to be doing or who you really want to be working with. 

You’re doing work that doesn't inspire you, working with clients who you know in your gut aren't a good fit, overextending yourself, and starting to feel like your business isn’t really yours...but just another 9-5 in a trench coat. 

This workshop is your chance to hit pause and redefine your niche with intention, clarity, and strategy to build a freelance business that's truly sustainable...because it's designed for YOU.

You'll walk away with a clear roadmap to build a personalized, sustainable business plan, including:

• What kind of work truly lights you up (and what work you want to leave behind)

• Exactly which clients to say "hell yes!" and "hell no!" to, without second-guessing yourself

• Your true *sustainable* capacity and income requirements so you can package your services and set your rates accordingly

• Your unique approach to how you deliver your services to stand apart from the competition AND attract aligned clients who are looking for exactly what kind of experience you have to offer

📅 When: Friday, December 5th at 6 pm Central European Time / 12pm Eastern Time
📍 Where: Online via Butter
📼 Recording available
🛠️ Includes: Framework and guided journaling session + editable clarity compass document to guide your post-workshop niche planning
🎤 Bonus: Live Q&A session 
💰 Price: $49

Ready to build an intentional freelance business aligned with who YOU really are and what YOU really want?

What this workshop will help you do

By the end of this live 90-minute workshop, you’ll walk away with clarity on:

• What kind of work truly lights you up (and what you want to leave behind)
• Which kinds of clients and projects are a clear “hell yes!” or an easy “hell no!”
• How to figure out sustainable rates and package your offers in a way that aligns with your (sustainable) capacity
• What’s unique about the way you deliver your work so you can set yourself apart when pitching y and attract highly-aligned clients who value your weird way of working

Plus: You'll get a Google Doc template you can edit after the call to turn your ideas into a clear, aligned clarity compass to help you make decisions about your freelancing business. 

Why I'm hosting this now

I didn’t do this work until a decade into my freelance career. That was a mistake.

When I first got back into freelancing 4.5 years ago, I landed a long-term contract with a client I adored.
The work was fulfilling. The team was values-aligned. And I made six figures working 20–30 hours a week.

But I never took the time to define my niche clearly.
I didn’t strategically package my services. 
I didn’t diversify my income with multiple clients or set rates based on market research.
And I didn’t build a sustainable business structure to protect myself long-term.

So when that dream client had to let me go due to budget cuts, I lost all my income. No backup clients. No sales pipeline. No defined niche. Just a big hole where clarity should have been.

This workshop is the process I wish I had done from the start. And, ironically, it's the kind of thing I've been helping my business strategy clients do for years!

Now, I'm doing getting intentional AF for my own business..and helping you do it too!

What makes this different?

This isn’t another “pick a niche” worksheet.
This is about building a personalized clarity compass, so you can:

💡 Spot aligned work faster
🧠 Filter decisions through your values and capacity
💬 Say no to clients who aren’t a fit
📣 Package and promote your services with confidence you'll find aligned clients
🔥 Build a business that fits your actual life (not someone else’s idea of success)

Whether you’re a new freelancer, a long-time consultant, or a 9–5er planning your escape, this process will help you define the kind of freelance or consulting business you want to build for the long-term.

Here's how we'll build your personal clarity compass

I’ll walk you step-by-step through the exact questions I’m using to redefine my own niche.
At each step, I'll share my answers to these questions and you’ll have time to reflect and write your own answers. 

Here’s what we’ll walk through together:

1. What you’re really good at (and what feels easy for you)

2. What lights you up and gives you energy

3. What drains you (even if you’re good at it)

4. The types of people & companies you want—and don’t want—to work with

5. How to package your services for income + sustainability

6. How to set your financial baseline and avoid burnout

7. What makes you unique to clients (not your years of experience—you)

You’ll also get a downloadable Google Doc template to complete after the session to turn your notes into a positioning document you can use for updating your Upwork and LinkedIn profiles.

About your host

Hi, I’m Kristen—your chronically ill but thriving freelance bestie.

After a toxic job and 70-hour weeks nearly broke me, I rebuilt my life through freelancing...with less stress, more flexibility, and more joy.

Now, I help others do the same as a freelancing mentor, but without the hustle-culture bro marketing or “just grind harder” advice.

I’ve earned a six-figure income from Upwork clients working 20–30 hours a week. I live in Barcelona on a digital nomad visa. I wake up without an alarm. And I truly enjoy the work I do.

This workshop is your chance to build your own version of that freedom, with clarity and intention from day one.

Who It’s For

This is for you if:

✔️ You’ve been freelancing or consulting without a clear niche and want to realign before burnout hits
✔️ You’re pivoting from corporate and want to figure out how to position your skills as independent services
✔️ You’re ready to stop saying yes to everything and start getting selective
✔️ You want a more sustainable, intentional business model (without overcomplicating things)
✔️ You’re craving clarity, confidence, and alignment—and a way to put it into action